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| Scandinavian Edition of Online Poker Pro Partners With the Poker Channel |
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| Current Issue - From the Editor | |||
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I would like to announce that our sister publication, Online Poker Pro Scandinavia, has partnered with The Poker Channel to promote its new website, pokerpromagazine.se. Like the magazine you are holding, the new website is devoted exclusively to online poker. During the next few months, Online Poker Pro Scandinavia will be running 3000 advertising spots on The Poker Channel to tell people about the site, which has the most up-to-date information on the Internet poker scene, including the world’s largest schedule of major online tournaments. The Poker Channel is a great fit. It is the world’s first TV channel dedicated to poker and is broadcast to 14.8 million cable and satellite homes in 12 markets. “We are proud to be working with one of the top poker publications in Europe,” Chris White, the channel’s commercial director, told me. “And we’re delighted to extend our partnership to promote Online Poker Pro’s European and Scandinavian editions across all The Poker Channel’s markets.” Like OPP, our Scandinavian edition can be found in bookstores, airports and newsstands and is also available by subscription. Many of the well-known features of the magazine can be found on the website, including listings of the best online satellites into land-based events, breaking news, interviews with top players, player rankings, event results, online poker statistics and serious strategy articles to help players take their game to the next level. Entering the Scandinavian market is a big deal for us. These nations are known for strong, aggressive poker players and the fact that we are being well received there by readers, advertisers and now TV is important to us. The downside is that I, like you, may have to compete against these players, who will only get better by reading our Scandinavian edition. John ‘Johnny Quads’ Wenzel Editor-in-Chief
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